1. Purpose of This Policy

The purpose of this privacy policy is to inform you how HOOGA COLLECTIVE, S.L. (“we”, “us”, or “our”) processes your personal data. With this policy, we aim to clarify what information we collect, how we use it, how long we store it, and your rights as a data subject. This privacy policy applies to all personal data processed by HOOGA COLLECTIVE, S.L. in connection with our website, customer relations, marketing, recruitment, social media, and partnerships.

2. Description of Processing

We process personal data in accordance with the GDPR and other applicable data protection regulations. We process data if you are a customer, a business partner, a job applicant, a website visitor, or if you interact with us through social media or other channels. Data is generally collected directly from you, and we only retain it for as long as necessary for the purposes for which it was collected.

2.1.1 Website and Cookies

We use cookies and similar technologies on our website www.hoogacollective.com to improve its functionality, enhance your experience, and compile statistics. Cookies may collect information such as IP addresses, device information, and browsing behavior.

We only place non-essential cookies with your explicit consent (GDPR Art. 6(1)(a)).

Our site may also use embedded plugins from platforms such as Instagram and Pinterest, which may collect personal data if you consent. In these cases, we share joint data responsibility with the respective platform.

2.1.2 Social Media

We use social media platforms like Instagram, Pinterest, and LinkedIn to interact with customers, share updates, and promote our brand. If you engage with us via these platforms (e.g., by liking, commenting, messaging), we may process your name, username, and any other information you provide.

2.1.3 Marketing

We send marketing emails, such as newsletters, product updates, and event invitations, only with your explicit consent (GDPR Art. 6(1)(a)). The personal data processed includes your name, email address, and interest category (e.g., designer, architect, private individual).

You may withdraw your consent at any time by clicking "unsubscribe" in any marketing email or by contacting us at: hello@hoogacollective.com.

We retain consent documentation for the duration of your subscription and up to 2 years after you withdraw it.

2.1.4 Customer Relationships

When you purchase from us, we process your personal data to fulfill our contractual obligations (GDPR Art. 6(1)(b)). This includes name, contact details, shipping address, payment information, and purchase history.

Data may be shared with payment providers, logistics partners, and customer support services, all under strict confidentiality agreements. We retain customer data for up to 5 years after the end of the customer relationship, in accordance with accounting and tax regulations.

2.1.5 Job Applicants

If you apply for a job at HOOGA COLLECTIVE, we process your data to evaluate your candidacy (GDPR Art. 6(1)(b) and 6(1)(f)). This includes your CV, contact information, educational background, references, and interview notes.

If we wish to retain your application for future openings beyond the recruitment process, we will request your explicit consent.

2.1.6 Suppliers and Collaborators

We process personal data of suppliers, contractors, and designers to manage contracts and collaborations. Data processed may include name, contact information, professional details, and payment information.

This processing is based on either contractual necessity (GDPR Art. 6(1)(b)) or our legitimate interests (GDPR Art. 6(1)(f)). We store such data for the duration of the relationship and up to 5 years thereafter for legal and accounting purposes.

3. Recipients of Personal Data

We treat your personal data confidentially and only share it with third parties when necessary:

• Service providers acting as data processors (e.g., hosting, email, analytics).
• Logistic and payment providers to fulfill orders.
• Social media platforms where we have joint data responsibility.

Some recipients may be located outside the EU/EEA. In such cases, we ensure appropriate safeguards are in place, such as the European Commission’s Standard Contractual Clauses (SCCs).

4. Your Rights

Under the GDPR, you have the following rights:

• Right to access – You can request information about how we process your data.
• Right to rectification – You can request correction of inaccurate data.
• Right to erasure – You can request deletion of your data in certain circumstances.
• Right to restriction – You can request a limitation on how your data is used.
• Right to object – You can object to processing based on legitimate interests.
• Right to data portability – You can request your data in a portable format.

If you have provided consent, you can withdraw it at any time.

To exercise your rights, contact us at: hello@hoogacollective.com

If you believe your data rights have been violated, you may contact the Spanish Data Protection Agency (AEPD) at www.aepd.es or by calling +34 900 293 183.

5. Contact Information

HOOGA COLLECTIVE, S.L.

Madrid, Spain

Email: hello@hoogacollective.com

Website: www.hoogacollective.com

6. Changes to the Privacy Policy

We reserve the right to update this privacy policy. In case of significant changes, we will notify you via email or through a visible notice on our website.

Last updated: 7 May 2025